Former NFL player and coach Justin Griffith continues to leverage his experiences on the field for calculated, strategic, playbook success with the breakfast, brunch and lunch franchise Famous Toastery, as he plans to open his second location in Harrisburg, North Carolina.
Griffith, who opened his first location in March 2018 in Uptown Charlotte, is currently scouting real estate in Harrisburg, which is set to open in Spring 2023. The former athlete cited the brand’s work-life balance, great food and Charlotte-based community as reasons for reinvesting. “I’ve been looking for years to get to this second location,” stated Griffith. “Within Farmington — a community in Harrisburg — there are over 600 homes. This second location is surrounded by families and easy access to and from the restaurant. This is the prime opportunity for Famous Toastery to grow in an up-and-coming community.”
Griffith said that because of his small children and an increased desire to spend more time at home with his family, Famous Toastery’s 4:00 p.m. clock-out time was a major draw, and because the brand already has a strong presence throughout North Carolina, he could tap into existing brand awareness and demand. After the successful launch of his first franchise location, Griffith says he was ready to expand to Harrisburg, a burgeoning, family-oriented community. Additionally, Griffith had the opportunity to purchase the land to build the Famous Toastery location, making him his own landlord.
Why Justin Griffith Was Prepared For A Famous Toastery Franchise
Griffith says his previous experience as an offensive quality control coach for the Raiders played a critical role in preparing him for success with the Famous Toastery franchise. “I had to have the ability to organize my schedule so that I was allocating enough time to work on the approach for the players on the field,” said Griffith. “I’d need to draw up the playbooks and make sure that they all got into the players’ lockers for them to study. For us to be successful, the team was relying on me to do my job on time and accurately.” In his career as a franchisee with Famous Toastery, Griffith says his new playbook consists of things like paying the vendors on time, coming up with different items on the menu, making sure everything in the building is running in tip-top shape, and establishing an atmosphere that employees and customers enjoy.
“Justin is a great example of a former athlete thriving as a franchisee,” said Michal Mabry, President of Famous Toastery. “By following our systems and processes, he has been able to run a successful location and is now expanding to open another location. Our goal is for each of our franchise partners to be able to grow their own successes as franchisees by making themselves famous at their location.”
ABOUT FAMOUS TOASTERY
Charlotte, N.C.-based Famous Toastery began in 2005 in a small house-turned-restaurant where best friends Brian Burchill and Robert Maynard opened their first breakfast spot. Never compromising fresh ingredients or friendly service, Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations. In 2020 and 2019, Famous Toastery placed on Restaurant Business’ The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine’s Franchise 500 Rankings in 2019. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest-growing companies and Franchise Times’ Top 200+ franchise opportunities. For more information about Famous Toastery, visit www.famoustoastery.com. To learn about franchising opportunities, please visit www.ownatoastery.com.
