Breakfast is America’s Favorite Meal
Ask anyone what their favorite meal of the day is, and the answer will likely be resoundingly the same: brunch! But don’t just take our word for it. According to The NPD Group, a leading market research firm, brunch is the most popular day-part for both full service restaurants and quick service restaurants! What’s more, record numbers of people are looking up places to eat brunch on Google than ever before! Quite simply: people love the experience of going out to brunch with family and friends.
“Brunch is known for its social sense,” according to a report in Future Food. “Cafes on the weekends are packed with tables of friends and family, crossing stories and sharing intimate time together. This still happens in other day-parts as well, but brunch offers a much more casual experience (as opposed to a full-service dinner, let’s say), making it appealing and very accessible – a socializing activity that can be carried out every week. This is very important to note, as it’s all the younger generations that are needing this type of social interaction. Recent research on Gen Z has shown that they will favor food outlets that provide space for them to casually relax and enjoy their time with friends, connecting and socializing rather than a place that limits this behavior.”
The Breakfast Sector Keeps Growing
Now three years removed from pandemic-related restaurant shut downs, the demand for going out to eat is through the roof and shows no signs of slowing down. In fact, a report in Grandview Research found the breakfast restaurant market is expected to grow substantially due to the rise of consumer demand.
“The rising concern for healthy diet promotes breakfast as the most important meal of the day, leading to the massive adoption of breakfast by people in the developed countries, such as the U.S. and the UK,” Grandview Research reported. “These regions constitute over 40% of restaurants offering breakfast to customers, providing ample growth opportunities.”
In fact, according to IBIS World, breakfast restaurants and diners were expected to generate an astonishing $11.5 billion in market size in 2023 in the U.S. alone! In that same time frame, due to consumer demand, it’s expected breakfast restaurants and diners will grow 3.5%, marking a strong comeback. With Americans eating more breakfast than ever, on top of the demand for the social aspects of brunch, now is a great time to invest in the breakfast sector.
Famous Toastery is Poised for Growth in 2023
Despite the high demand for quality brunch options, there just aren’t that many restaurants doing it right. In steps Famous Toastery, which offers one of the best breakfast/brunch/lunch dining experiences in the United States. Indeed, Famous Toastery is committed to its menu of “affordable luxury” items – food at a high level, at a cost most can afford. With high quality and fresh foods made from scratch, Famous Toastery isn’t the old greasy diner. Famous Toastery’s one-of-a-kind menu takes breakfast and brunch to the next level.
Recently, Famous Toastery reinvested in its corporate team in a huge push to bolster franchisee support and help the brand grow. Several key new members to the executive team all have the quality leadership skills that will help franchise owners meet their financial goals, be able to expand their footprint and “Be Famous” in their community.
“We have hired several industry veterans that have some of the best ideas and the expertise to execute those ideas,” says Robert Maynard, founder and CEO of Famous Toastery. “When it comes to successful expansion, it is all about people. From the top to the bottom. It doesn’t matter how great the food is, if we don’t have the people to execute on ideas, we won’t succeed. Our goal at this stage is to build the best team possible.”
Stepping Up Support
So how does Famous Toastery support its franchise owners? For starters, Famous Toastery has outlined three main objectives to meet growth targets: build sales at the unit level through marketing and upgraded operational support, put the right people in place on the leadership team, and build opportunities at the restaurant level for franchisees.
With its revamped corporate team, Famous Toastery has experts from a diverse range of backgrounds and skills. Now, Famous Toastery has seasoned experienced professionals to help with unit economics, streamlined operations, start-up strategies, operational and profitability consulting, and much more!
Invest in Famous Toastery Today!
With the demand for brunch through the roof, and not enough quality restaurants to meet demand, bringing a Famous Toastery to your community is a wise investment for aspiring entrepreneurs who want to make a difference and “Be Famous” in their community. To learn more, visit our website today!