The Breakfast Restaurant Industry is Continuing to Grow
It’s the first, the most important, and apparently the favorite meal of the day – breakfast. Consumers are proving it with the incredible growth in the breakfast market size. According to a report in Million Insights, the global breakfast restaurant market size was valued at $31.23 billion in 2020, and expected to skyrocket at an annual compound growth rate of 6.8% from 2021 to 2028. That means in just a few years, the demand for breakfast restaurants will hit nearly $50 billion!
So what’s behind consumers’ increasing love of breakfast options at restaurants? For one, Americans are placing an increasing importance on health and wellness, and it’s no secret skipping breakfast can lead to serious health consequences. Just recently, the American Heart Association published a study that stated men who reported they skipped breakfast had a 27 percent higher risk of heart attack or death from coronary heart disease. As the U.S. becomes a more health conscious country, consumers want to start their day right with a healthy meal.
But that doesn’t tell the entire story. In the same study, Leah E. Cahill, Ph.D., lead author and Postdoctoral Research Fellow in the Department of Nutrition at Harvard School of Public Health in Boston, Mass states, “Skipping breakfast may lead to one or more risk factors, including obesity, high blood pressure, high cholesterol and diabetes, which may in turn lead to a heart attack over time”. Turns out, Americans can benefit from eating breakfast daily in more ways than just reducing the risk of heart disease. As a result, restaurants across the country are expanding their menus and hours to offer breakfast items.
Famous Toastery Stands Out In A Big Way
But with so many breakfast options out there, a restaurant needs to be special – Famous, even – to set itself apart from the rest. At Famous Toastery, it comes down to three important factors: a highly effective business model, a fresh menu with fresh ingredients, and high growth potential.
The Famous Business Model
Famous Toastery offers a scalable, wealth building business model that has helped bring its “famously fresh” breakfast, brunch, and lunch offerings to communities across the U.S. Famous Toastery gives franchisees a system in place that has a track record for growth in a high demand market, all the while offering an attractive work-life balance. Over the last 15 years, Famous Toastery has perfected operational procedures, built a strong book of vendors, and developed an extensive new owner training program and ongoing franchisee support – just to name a few. And, with operating hours from 7 am to 3pm, Famous Toastery offers a desirable lifestyle.
“We want to make the business as simple as possible, so franchisees can focus on serving the best possible experience for their customers,” said Famous Toastery VP of Franchise Development Eric Gustafsson. “We’re in the breakfast/lunch business, so our goal is to get a new store open for a price that is affordable and makes sense for generating ROI. We don’t want to be building a restaurant space for a million dollars, we want to keep it looking nice, hip and fast, but still be economical. Our kitchen is built for speed, maximizing space and reducing costs.”
Fresh Menu, Fresh Ingredients
Famous Toastery wouldn’t be where it is today without one key-defining factor: great, out-of-this-world food and a best-in-class dining experience. In fact, Famous Toastery was founded after owners Brian Burchill and Robert Maynard, who were tired of the old, greasy breakfast options.
Now, every famous experience starts with famously fresh ingredients – from freshly squeezed orange juice to 100% pure organic maple syrup. But that’s not all – Famous Toastery offers inclusive recipes expertly crafted with only the highest quality ingredients, with every menu item made-to-order. And Famous Toastery’s team is always looking to expand with exciting new menu items, such as the recently added protein power bowl, shrimp and grits, and a partnership with Abby’s Better Nut Butter.
High Growth
What’s Famous Toastery’s growth plan? To take a bite out of the growing better breakfast segment and take the industry by storm. Famous Toastery began in 2005 with one small, house-turned restaurant. Now, Famous Toastery is a franchise system that boasts more than 25 locations.
The reason Famous Toastery is experiencing such unprecedented growth is its relatively low start-up costs, on top of solid unit-level economics. As a result, year-over-year sales have risen more than 30% for its franchises in 2022. Primed for growth, Famous Toastery is setting its sights on reaching 50 units – effectively doubling its current footprint – by 2024, with a target on the Carolinas.
You’re Family with a Famous Toastery Franchise
Famous Toastery takes great pride in offering a family atmosphere for customers, and that all starts with building a family atmosphere with franchisees. From onboarding to the grand opening and for the life of the franchise, Famous Toastery is with franchisees every step of the way, available 24/7. Famous Toastery provides the blueprint that allows franchisees to run a cherished neighborhood establishment. A solid support infrastructure means franchisees aren’t at it alone, and instead have invested in a concept that’s proven with a team offering all the backing support to be successful.
“At the end of the day, our franchisees make Famous Toastery famous, not vice versa,” President Michael Mabry said. “Without our franchisees, we don’t have a brand. This is a locally owned and operated business. The idea that the franchisees are already famous in their markets — famous with their guests, famous with their team members — that puts the famous in Famous Toastery. That is why we will continue to build out our executive team and ensure franchisees have all the support they need to serve their communities.”
Invest in a Famous Toastery Franchise Today!
With the breakfast restaurant industry booming, Be Famous by starting a Famous Toastery in your community. Famous Toastery is like no other breakfast restaurant concept – it’s a brand with an incredible business model, high growth potential and the best food around. Learn more by visiting Famous Toastery’s website here.
